One thing that is often overlooked about running a business by those hoping to run one of their own is that it isn’t an easy proposition. If running a successful business were easy, there would be many more people doing it. The good news is that a franchise, such as a coffee franchise, makes the running of your business seem as simple as ABC.

Accounting. Franchises often have a unique method of accounting for the money earned, money owed, inventory on hand, inventory needed, and countless other details that are often learned by other business owners through painful sessions of trial and error. Learning these accounting practices makes financing the business, operating the business, paying taxes, payroll, and ordering new supplies much less painful than they have the potential to be. Little details such as this are often overlooked during the planning stages though vitally important to the success of a business.

Business management. This is a skill that isn’t inherent in most people. There are things that must be learned in order to properly manage a successful coffee franchise, or any other business. Managing a business requires the ability to see the big picture while still paying attention to the minutest details. You need to be able to make sure the store is clean, the staff is in proper uniform, the coffee is being stored and prepared properly, and that the money is going where it needs to be when it needs to be there. This is a skill that is taught during training sessions with most franchises and one that needs to be remembered and perfected.

Customer Service. When you buy a coffee franchise you will discover that your customers are your most valued assets. You will also learn that your employees and staff are you biggest tool in keeping customers or loosing them. A coffee franchise is part of the service industry and you need to stress this fact to anyone on your staff. Good customer service is essential for your business.

Demand. Before you build a coffee franchise you need to see if there is enough demand in the area to warrant a new business. Some markets are quickly becoming saturated with coffee franchise stores because of their popularity and relatively low start up costs. Do not allow your business to be a victim of low demand. Build in an area that is underserved or that has an unusually high amount of traffic to meet the demand (such as an exceptional location).

Exceptionality. Competition is fierce in the coffee franchise industry. You must be exceptional in every aspect of building your business in order to stand heads and shoulders above the rest. Offer customers the most delicious coffee, the best service, and the nicest atmosphere and you will find that your customers are loyal to your business. Fail to do this and you will find your customers going to the coffee shop down the road.

Let the alphabet be your guide and think of other ways you can make your coffee franchise stand out among the crowd.

Franchises often make expensive partnerships though many people find them far less expensive than building a brand new business venture. There are still plenty of expenses that go into building a franchise that are often overlooked until too late. Before you even consider buying into a coffee franchise you need to sit back and take stock of your overall financial situation. Business is risky, even going the lower risk route of purchasing a franchise there is no small degree of risk involved that you will lose your investment and perhaps any collateral you had invested in your business venture.

How much cash do you have available to invest in your coffee franchise? Most franchises will require a personal commitment of finances even if you can arrange for a good portion of the costs through financing. The reason for this is that most people are going to work twice as hard when their own money is on the line to make the business a success. It is a sound business move on their behalf and one of the reasons that they are able to become franchises and maintain a solid reputation for quality goods and services.

What is your net worth? There are quite a few bigger named franchises that require you to have a certain amount of net worth before they will even discuss an investment opportunity with you. There are various reasons for this and each company has its own reasons. The bottom line is that you should expect to be asked for your total net worth and prepared to divulge that information when applying for franchise partnerships.

What are you willing to use as collateral in order to secure any business loans you may need? This is an important question to ask yourself. It is best; if at all possible, not to risk your personal home or your family’s security (IRAs and 401Ks) to secure the funds needed to buy into a franchise business. That isn’t always possible however and extreme caution is urged when doing so. It is best to go into this with your eyes opened to the risk rather than wearing rose colored glasses. You run the risk of losing whatever you use to secure the funds for your business. Are you willing to accept that risk? Is your family?

What money are you going to live on while building your business? It takes a little time to build a steady profit that will provide a sustainable income. Do you have enough money set aside to pull you through the lean months while you are building your business or do you have some other methods of earning income during that important time for your business?

Finances are surprisingly the most overlooked aspect of building a business such as a coffee franchise and one of the most important and necessary for doing so. You need to plan to support your family while you are building your business in addition to having the money that will be needed to start your business in the first place. It takes money to run a business and this is more true in the first few years of your business than at any other time.

Chances are quite good that if you are beginning a coffee franchise that you have visions of successful endings and massive expansion swimming around in your dreams at night. These are good dreams to have but do not allow them to occupy your thoughts and dreams at the expense of the work at hand to grow your current coffee franchise business to the point of successful expansion and profit.

1) Study all aspects of the coffee franchise before deciding to buy. In fact, study the big picture for several different franchises before you decide to buy. What looks wonderful on the surface may look completely different upon deeper inspection. This is definitely true of businesses that you are considering as an investment. Do the numbers and pay attention to the type of support that you should expect from the franchise partner. In fact, it’s a great idea to talk to others who own coffee cafes within the franchise to see how supportive the partner company really is when it comes down to it. You might be surprised and amazed by the companies that have a tendency to leave their store owners hanging and those that are very supportive of store owners and work to help make the success mutual. Go with the companies that not only meet your criteria but also work with you to help you achieve your goals.

2) Plan to work your business. This is important at least for a little while because you never know when you’ll need to be able to work your business. Stuff happens in business and no matter how great you think your staff may be you never know when you will come across a staffing crisis. Be prepared to work your business if necessary in order to make it successful. In fact, working alongside your staff is a great way to build their confidence in you and make sure that everything is on the up and up.

3) Put money into your business. It takes money to make money and if you are pulling all of the profit out of your business and not investing at least half (though preferably more than half) into growing and expanding your business you are doing yourself and your business a great disservice.

4) Appreciate your staff. A little appreciation goes a long way to instilling loyalty from your employees. Set goals, give awards (and praise), and build a team of staff. You will find that by doing these things you are creating a loyal staff and a great working atmosphere.

5) Serve your customers. Repeat business is the bread and butter of any retail or service industry establishment. It takes a lot of effort on someone’s behalf to get the customers to walk in the door and very little effort (or a distinct lack of effort) to insure that they will never again walk through the doors of your business.

If you make these five tips a priority in your business you should have the success you are dreaming of.

This is our first blog entry. Expect more to come Franchise related!